News & Trends
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![$v['title']](/uploads/202505/31/news_meet_alexa_s_speech_coach.jpg)
Meet Alexa's speech coach
Wake Alexa up and start a chat with her. Simply say, “Alexa, let’s talk,” or “Alexa, let’s chat.”We’ll wait.In less than the time it takes the average American humming bird to beat its wings three times, Alexa woke up, heard your initial request, mad
31.05.2025
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![$v['title']](/uploads/202505/31/news_your_car_is_due_for_an_upgrade.jpg)
Your car is due for an upgrade (so is your dog)
Sarah Cooper describes the future of cars with a simple example–code-name, “Hot Dog.”You have a car, and you have a dog. Let’s say the dog is a mutt that weighs about 20 pounds. You go for a ride on a warm, sunny day and stop for a coffee, leaving th
31.05.2025
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![$v['title']](/uploads/202505/31/news_5_things_we_learned_from_indra.jpg)
5 things we learned from Indra Nooyi at AWS re:Invent
Here are some of our key takeaways:Page overviewIt takes more effort to be someone else rather than yourself1It takes more effort to be someone else rather than yourself2When you hire someone, you hire a whole family 3The best thing you can do is lea
31.05.2025
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![$v['title']](/uploads/202505/31/news_the_virtual_one_stop_shop_keep.jpg)
The virtual one-stop-shop keeping barbers in business
“Survival. That’s been the focus for our customers,” said Dave Salvant, co-founder of Squire, a platform for independent barbershops to grow their businesses—built on Amazon Web Services (AWS)—that’s now helping many of them stay afloat during the CO
31.05.2025
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![$v['title']](/uploads/202505/31/news_leadership_advice_from_seven_p.jpg)
Leadership advice from seven powerhouse women
Operate with humor, and grace Teresa Carlson—Amazon Web Services, VP, Worldwide Public Sector “There’s enough stress already, said Carlson, referring to the COVID-19 pandemic. “Allow your team some time to decompress, remind them they don’t always ne
31.05.2025
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![$v['title']](/uploads/202505/31/news_8_predictions_on_how_technolog.jpg)
8 predictions on how technology will impact our lives in the coming year
2020 was a year unlike any other. Companies and businesses of all sizes and governments new and old had to change across all facets, and technology helped manage these changes. Whether it was Blackboard, Zoom, Netflix, or any number of other tools, w
31.05.2025
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![$v['title']](/uploads/202505/31/news_kick_off_super_bowl_lv_with_th.jpg)
Kick off Super Bowl LV with the top Next Gen Stats from the season
This Sunday, the National Football League will host Super Bowl LV in Tampa, Florida, with the Tampa Bay Buccaneers and the Kansas City Chiefs vying for the Lombardi Trophy and the opportunity to write their names in the record books. For the Chiefs,
31.05.2025
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![$v['title']](/uploads/202505/31/news_aws_uses_artificial_intelligen.jpg)
AWS uses artificial intelligence and machine learning to help companies reduce carbon emissions
The Climate PledgeIn the U.S. alone, buildings are responsible for almost 40% of the country's total carbon emissions, most of which come from day-to-day lighting, heating, cooling, and appliance operation—making it one of the largest single pollutin
31.05.2025
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![$v['title']](/uploads/202505/31/news_former_inmates_rewrite_the_cod.jpg)
Former inmates rewrite the code of their lives
Antwan hovers over his computer in his New Jersey apartment, scanning through lines of code that ultimately correspond to ones and zeros, speaking the language of the most powerful classical computers. He smiles warmly while discussing his work and h
31.05.2025
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![$v['title']](/uploads/202505/31/news_the_marine_biologist_playing_a.jpg)
The marine biologist playing a 30-year game of ‘concentration’
Every week, marine biologist Lisa Steiner dials into a video call from her home on the remote island of Faial, in the Azores in the North Atlantic Ocean, to speak to a small team of data scientists and developers. They want to see, as she puts it, if
31.05.2025
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![$v['title']](/uploads/202505/31/news_30_women__30_portraits_of_aws_.jpg)
30 women, 30 portraits of AWS builders
As COVID-19 took hold at the beginning of last year, French artist Aurélia Durand, who lives in Copenhagen, Denmark, had—like so many of us—some rare downtime in what had been an increasingly busy schedule.Durand took the opportunity to "to do someth
31.05.2025
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![$v['title']](/uploads/202505/31/news_the_earliest_aws_customers_who.jpg)
The earliest AWS customers who helped build the cloud
"The meeting was somewhere in Seattle," said Don Alvarez. "I don't remember which building exactly, but I do remember precisely how I felt walking out afterwards. My head was exploding. I couldn't believe the incredible power Amazon had just put at m
31.05.2025